Below: Designed brochure below that is part of a T65 direct mail kit that has continued to stay in the control position for 3 years. Executed state versions in compliance with state regulations. Implemented a templating process to facilitate plate control that saves UnitedHealthcare several hundreds of thousands of dollars per year in print costs.
Above: Example of the rebranding of existing materials. At times it is necessary to take existing materials and give them a "facelift" with new branding. Because the copy stays the same materials do not need to be refiled with the state DOI (Department of insurance). Avoiding refiling saves the company time and refilling fees.
Above: Worked with Marketing to develop and design branding for Evolve campaigns
Above: Worked with Marketing to develop and design brand guide for Go Long branding campaigns
Above: Extensive experience designing and building out online fillable forms as well as printed forms. Worked with internal Enrollments team to determine templating criteria and process for building forms that increased mapping and processing speed. Worked with developers to determine fillable filed criteria.
Above: Medicare Supplement social media web banner animated in Adobe After Effects
Above: Experience designing sites and working with developers. Example is of AARP Medicare Supplement site AARPMedicareSupplement.com
Performed photo retouching on custom photography as well as on stock photography using manual and AI methods. Managed photo retouching with external resources. Performed curation of raws from custom photo shoots and managed the organization and metadata tagging of photo assets in company DAMs.
Above: Executed designs for nation wide local media campaigns for UnitedHealthcare's Dual Special Needs program and Medicare Advantage program creating OOH tactics for bus transit, bus shelters, laundromat posters, digital grocery store ads, newspaper ads, audio banners, web banners, shared mail, convenience store posters, pharmacy posters and take ones.
Above: Designed Enrollment kit in a tabbed booklet format. Booklet also includes designed application forms. Many of these materials require adherence to state DOI (Department of Insurance) criteria to be able to market in the state. This can create a challenge to present the legally required information in a digestible and understandable format.
Above: Experience designing emails and working with email templates
Above: UnitedHealthcare and AbleTo email design. Email received the highest response in the history of the AbleTo program.
Above: Brochure and email design for Member Experience mailing.